Who We Are

Canna Lee

Founder & General Manager

Founder & General Manager

Possesses over 15 years of experience in internationally certified projects, holds multiple qualifications as an international certification system auditor, contributed to the revision of the FSC Chain of Custody main standard, and has served multiple times as a trainer for FSC and PEFC forest certification auditors. Serves as a think tank expert at the China Certification & Inspection Association, specializing in international compliance and sustainable development of forest and wood products.

Laurel Fu

Business Partner & Marketing Director

Business Partner & Marketing Director

Led market planning and new business expansion with extensive experience in ESG, EPD, and EUDR compliance solutions. Drove emerging areas such as circular, low-carbon, sustainable, and responsible supply chains. Skilled in resource integration and building international cooperation networks to deliver sustainable commercial value for clients.

Li Xiaoran Ric Lee

PEFC Project Manager

PEFC Project Manager

PEFC and CE auditors with deep expertise in EUDR and FSC initiatives. Proficient in international standards and compliance requirements for PEFC, FSC, CE, and EUDR. Well-versed in green building material certification and green building evaluation systems. Skilled in providing end-to-end compliance support for companies, from raw material traceability to market access.

Xiumei Gao

Administrative Head

Admin Manager

10+ years of manufacturing experience at German enterprises, with hands-on quality control background and internal auditor certification. Expert in building HR and administrative systems, ensuring compliant operations and optimizing processes to support efficient company performance through refined management.

Ava Wu

Product Technical Manager

Product & Technology Manager

Lead technical translation and international product certification development. Serve as a CE, CARB/EPA, GECA, PEFC, FSC, and CFCC trainee auditor. Also provide JIS certification consulting. Proficient in relevant standards and certification requirements; offer enterprises comprehensive audit planning solutions.

Ma Jiaolong Anya Ma

Domestic Project Manager

Domestic Project Manager

Domestic Project Manager for CCC Water-Based Interior Paint, proficient in relevant standards and end-to-end operations. Empowers domestic clients with bid preparation support and assists international clients in global market expansion, enhancing the company's core competitiveness both domestically and abroad.

Helia Han

FSC Project Manager

FSC Project Manager

Possesses expertise in CE, EUDR/EUTR, and CARB/EPA projects with deep specialization in forest management (FM). Skilled in developing business plans and coordinating FSC forest initiatives. Delivers solutions that meet international standards and market access requirements to help enterprises enhance their sustainable competitiveness.

Ian Zhang

Forest Project Manager

Forestry Project Manager

Possesses CE and EUDR/EUTR project experience, with hands-on involvement in FSC, CE, and EUDR/EUTR initiatives. Skilled in enterprise quality control management. Deep expertise in forest management (FM), including developing business plans and providing operational guidance to forest management units. Assists clients in enhancing product value-added capabilities.

Max Yang

Project Director

Project Director

Specialized in EUDR/EUTR and FSC/PEFC standards, with hands-on experience in sustainable supply chains for timber and wood products, pulp and paper, palm oil, and rubber. Expertise includes due diligence, legality tracing, system certification, professional consulting, and training. Focused on enhancing enterprise supply chain value to empower businesses and support their steady growth.